It seems like everyone is talking about blogging and working with bloggers is all the rage . . . but what does that even mean and specifically what does that mean for you?
Word of mouth has always been one of the best forms of advertising – it’s affordable, it’s trust worthy and if you get enough of it you’ll literally have customers lining up outside your door. In the past word of mouth developed from actual conversations – a customer would have a great experience and tell their friends but now we have Facebook, Yelp, Trip Advisor, Amazon and dozens of sites in which a customer can share their experience. While hearing from actual customers is great there’s no personal connection, which is what makes bloggers so great. Think of bloggers as people with a lot of friends, lots and lots of friends – thousands if not millions – and they have the potential to share your message with those friends.
Although the word blogger is most commonly used in today’s market influencer is actually more accurate. An influencer is as it might sound an individual who has influence over a group of people. Many influencers spread their influence through their blog but others focus their presence of other social media platforms – YouTube, Facebook, Pinterest, Snapchat, Twitter and of course Instagram. Right now Instagram is a big focus in the influencer industry – it’s easy to see statistics and results, it provides the ability to link to products and businesses and it allows an influencer to share multiple messages a day with their audience. While looking at an influencer’s Instagram account can be a great way to get a feel for their personality and content quality it would be a mistake to presume Instagram is the sole measure of an influencer’s audience. There are influencers with a large Instagram following with no blog or a blog that receives very little traffic and there are influencers with a small Instagram following but very large blog readership. Here at Memphis Blogger Collective we use the term blogger as a generic term to describe influencers who maintain their own blog and utilize social media platforms, especially Instagram and Facebook.
For businesses, bloggers provide a service that is part content creation, part consulting and part advertising. Often bloggers will share products and experiences they love and occasionally will publish sponsored content – this means that the bloggers worked with the brand they are posting about and received compensation in exchange for their post.
We will discuss how to work with bloggers and blogger compensation more in depth in our next post but if you just can’t wait and want to know ASAP how to work with Memphis area bloggers we would love to chat – just send us an email to start the conversation!